Analysis for Marketing Planning
Author: Donald Lehmann, Russell Winer
Publisher: McGraw-Hill/Irwin; 7 edition
Publication Date: 2007-11-29
ISBN-10: 0073529842
ISBN-13: 9780073529844
Paperback: 312 Pages
Analysis for Marketing PlanningAnalysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document–the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Analysis for Marketing Planning (Paperback)
Author: Donald Lehmann, Russell Winer
ISBN: 0073529842
Publisher: McGraw-Hill/Irwin
Book Price: USD 99.45
44 used & new available from $41.07

Analysis for Marketing Planning

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