Building Your Business with Google For Dummies

Building Your Business with Google For Dummies
by Brad Hill

• Paperback: 384 pages
• Publisher: For Dummies (June 25, 2004)
• Language: English
• ISBN-10: 0764571435
• ISBN-13: 978-0764571435

Book Description

• The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world #1 search engine, with more than 200 million search queries per day
• Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
• From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
• Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

From the Back Cover
Partner up with Google and watch your business boom!Find out how to score high in searches, use AdWords, and connect with customers

Google what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here where you discover how to climb higher on Google index, explore its great advertising programs, and find out how your site can win the search sweepstakes.

The Dummies Way

• Explanations in plain English
• ??et in, get out??information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

Discover how to:

• Find customers seeking what you sell
• Optimize advertising keywords
• Maximize cost-per-click benefits
• Plan and execute an ad campaign
• Build revenue with AdSense
• Place higher in search results

About the Author
Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices. Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad’s titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media’s coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World. Brad is a staff blogger at Weblogs Inc. (www.weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www.Digital Songstream.com), a news and review site for digital music. Brad’s personal site (www.bradhill.com) describes all his current projects and provides an e-mail link.
Brad doesn’t get outdoors much. Sunshine baffles him. As compensation, he is listed in Who’s Who and is a member of The Authors Guild.

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