Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
Author: Steve O’Keefe
Publisher: Wiley; 2 edition
Publication Date: 2002-01-23
ISBN-10: 0471105805
ISBN-13: 9780471105800
Paperback: 448 Pages
Complete Guide to Internet Publicity: Creating and Launching Successful Online CampaignsStrategies for grabbing-and holding-an audience’s attention online

The definitive resource for PR and marketing professionals, this sequel to Steve O’Keefe’s best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O’Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.

Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)
Author: Steve O’Keefe
ISBN: 0471105805
Publisher: Wiley
Book Price: $0.01
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Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns

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