Digital Video Recorders: DVRs Changing TV and Advertising Forever
Author: Jimmy Schaeffler
Publisher: Focal Press; 1 edition
Publication Date: 2009-03-23
ISBN-10: 024081116X
ISBN-13: 9780240811161
Paperback: 320 Pages
Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings)
Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. “Digital Video Recorders” features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.

“Digital Video Recorders” discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.

Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) (Paperback)
Author: Jimmy Schaeffler
ISBN: 024081116X
Publisher: Focal Press
Book Price: USD 38.92
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Digital Video Recorders: DVRs Changing TV and Advertising Forever

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