Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools
by Susan Rice Lincoln
Paperback: 224 pages

Publisher: Kogan Page (July 28, 2009)

Language: English

ISBN-10: 0749454660
ISBN-13: 978-0749454661

Description of Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

“An invaluable instruction manual.” – Midwest Book

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers.  Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical.  Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands.  She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

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