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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning Author: Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox Publisher: Pearson FT Press; 1 edition Publication Date: 2014-07-10 ISBN-10: 0133552527 ISBN-13: 9780133552522Hardcover: 320 Pages Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: stati 0133552527